Stacey Smith: Pioneering the BIG Pilates Expansion in Regional Australia

The latest episode of the Nathan Ross Rees Reformer Podcast features an inspiring conversation with Stacey Smith, founder of Oh Hey Pilates in Bendigo, who is currently undertaking a large expansion of her Pilates business in regional Victoria.

As Pilates continues to expand across Australia, a new wave of reformer studios are emerging beyond the capital cities. This dynamic expansion is accelerating, reaching further into the country than ever before. 

In this episode, we explore:

• Stacey's personal journey overcoming a serious back injury with reformer Pilates 
• A career change from Nursing to Instructing
• What it takes to build a Pilates business in a regional market
• How community connection drives retention and long-term growth
• The unique challenges and opportunities of regional studio ownership
• A first hand account of reformer Pilates expansion in regional Australia 

This conversation highlights a key industry insight: you don’t need a capital city to build a high-performing Pilates studio.

This episode will resonate with:

• Pilates instructors considering studio ownership

• Studio owners looking to expand regionally

• Business owners wanting to grow but unsure how to set-up the back end systems required to step away from teaching

If you’re dreaming of expansion, seeking inspiration, or questioning whether regional growth is viable, this episode will give you clarity, confidence, and practical insight.